Business Books New CuratorApr 275 minBook Review: 'Positioning: The Battle for Your Mind' by Al Ries and Jack TroutAl Ries and Jack Trout’s Positioning: The Battle for Your Mind is a seminal marketing book that popularized the fundamental idea of..
Business Books New CuratorApr 275 minBook Review: 'The 22 Immutable Laws of Marketing' by Al Ries and Jack TroutNo matter how impressive you build your aeroplane, it won’t leave the ground if it ignores the fundamental law of physics that is gravity.
Business Books New CuratorApr 14 minBook Review: 'Made to Stick' by Chip Heath and Dan HeathChip and Dan Health are business professors who’ve been researching why some ideas spread and others don’t. They discovered the common..