Business Books New CuratorApr 285 minBook Review: 'How Brands Grow' by Byron Sharp Byron Sharp is a professor of marketing sciences at The Ehrenberg-Bass Institute for Marketing Science, the world's largest centre for..
Business Books New CuratorApr 284 minReviewsBook Review: 'Building Strong Brands' by David A. AakerBrands have existed for centuries. But the power of a brand's value hasn’t been recognised or studied up until recently, in the relative..
Business Books New CuratorApr 284 minReviewsBook Review: 'Building a Story Brand' by Donald MillerWords matter a lot. They matter so much that the words you put together to describe your product or message makes or breaks its adoption..
Business Books New CuratorApr 284 minReviewsBook Review: 'The Tipping Point by' Malcolm Gladwell'Malcolm Gladwell’s The Tipping Point is a seminal book on social psychology that’s had a massive impact on culture. Gladwell’s astute..