Business Books New Curator
Book Review: 'Building Strong Brands' by David A. Aaker
Brands have existed for centuries. But the power of a brand's value hasn’t been recognised or studied up until recently, in the relative..
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Reviews
Find the reviews on the most popular business books to help you make the best decision.
Business Books New Curator
- Apr 28
- 4 min
Book Review: 'Building a Story Brand' by Donald Miller
Words matter a lot. They matter so much that the words you put together to describe your product or message makes or breaks its adoption..
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Business Books New Curator
- Apr 28
- 4 min
Book Review: 'The Tipping Point by' Malcolm Gladwell'
Malcolm Gladwell’s The Tipping Point is a seminal book on social psychology that’s had a massive impact on culture. Gladwell’s astute..
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Business Books New Curator
- Apr 28
- 4 min
Book Review: 'Playing to Win: How Strategy Really Works' by Roger L. Martin and A.G. Lafley
Strategy is about choices. Deciding what to do, and what not to do. This is the premise of the seminal marketing book that is Playing to..
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