1. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger Jonah Berger is a Wharton professor who goes the mile to...

Byron Sharp is a professor of marketing sciences at The Ehrenberg-Bass Institute for Marketing Science, the world's largest centre for..

Brands have existed for centuries. But the power of a brand's value hasn’t been recognised or studied up until recently, in the relative..