Business Books New Curator
Top 10 best-selling business books for Marketing
1. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger Jonah Berger is a Wharton professor who goes the mile to...
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Business Books New Curator
Apr 285 min
Book Review: 'How Brands Grow' by Byron Sharp
Byron Sharp is a professor of marketing sciences at The Ehrenberg-Bass Institute for Marketing Science, the world's largest centre for..
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Business Books New Curator
Apr 284 min
Book Review: 'Building Strong Brands' by David A. Aaker
Brands have existed for centuries. But the power of a brand's value hasn’t been recognised or studied up until recently, in the relative..
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