Business Books New CuratorApr 284 min readBook Review: 'Building a Story Brand' by Donald MillerWords matter a lot. They matter so much that the words you put together to describe your product or message makes or breaks its adoption..
Business Books New CuratorApr 284 min readBook Review: 'The Tipping Point by' Malcolm Gladwell'Malcolm Gladwell’s The Tipping Point is a seminal book on social psychology that’s had a massive impact on culture. Gladwell’s astute..
Business Books New CuratorApr 284 min readBook Review: 'Playing to Win: How Strategy Really Works' by Roger L. Martin and A.G. LafleyStrategy is about choices. Deciding what to do, and what not to do. This is the premise of the seminal marketing book that is Playing to..