1. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger Jonah Berger is a Wharton professor who goes the mile to...

Byron Sharp is a professor of marketing sciences at The Ehrenberg-Bass Institute for Marketing Science, the world's largest centre for..

Brands have existed for centuries. But the power of a brand's value hasn’t been recognised or studied up until recently, in the relative..

Words matter a lot. They matter so much that the words you put together to describe your product or message makes or breaks its adoption..

Malcolm Gladwell’s The Tipping Point is a seminal book on social psychology that’s had a massive impact on culture. Gladwell’s astute..

Strategy is about choices. Deciding what to do, and what not to do. This is the premise of the seminal marketing book that is Playing to..

Al Ries and Jack Trout’s Positioning: The Battle for Your Mind is a seminal marketing book that popularized the fundamental idea of..

No matter how impressive you build your aeroplane, it won’t leave the ground if it ignores the fundamental law of physics that is gravity.

Chip and Dan Health are business professors who’ve been researching why some ideas spread and others don’t. They discovered the common..

Imagine driving down a road and seeing a bunch of brown cows. Seems normal right? Now, imagine seeing a purple cow. That’s remarkable..

Jonah Berger is a Wharton professor who goes the mile to understand the reason why some ideas travel better than others, and why some..

1. Influence: The Psychology of Persuasion by Robert Cialdini Robert Cialdini’s The Psychology of Persuasion is a best-selling book that,...

Alec Baldwin's Glengarry Glen Ross monologue of ‘Always be closing’ is so seminal to the world of sales it’s become essential general..

You might think that techniques and strategies might be the most important part of selling, but Brian Tracy challenges this conventional..

Jeb Blout’s Fanatical Prospecting is an exciting book that challenges the notion that we’re living in a world where sales people are made..

Who would’ve thought that one of the best ways to negotiate sales is to not pay attention or respond to the customer’s needs, but rather..

SPIN Selling is a book by the founder of Huthwaite Corporation, Neil Rackman. It deals with the fundamentals of selling, and especially on..

Oren Klaff, a successful investment banker and pitching consultant, has raised over 400 million in 13 years. He owes all of it his..

Daniel Pink has written a couple of bestsellers, Drive and A Whole New Mind. He’s a gifted writer who applies the power of social science..

After spending time policing the streets of Kansas City, Missouri, Chris Voss found his way into the FBI as a hostage negotiator..

Robert Cialdini’s The Psychology of Persuasion is a best-selling book that, as the name suggests, is about influence — and the many ways..

1. Leaders Eat Last by Simon Sinek Ted Talk superstar and best-selling author Simon Sinek, best known for Start With Why, brings us...

There’s a general tendency that assumes that external rewards drive motivation. That people’s motivations are explained by the ’carrot-and..

TED Talks superstar Simon Sinek’s Start with Why is a definitive business book that has inspired thousands of marketers and business..

Daniel Kahneman is a Princeton University psychologist who won a Nobel Prize in economics. What’s interesting is that he’s a psychologist..

The question of what makes some companies do better than others, and more so how some companies go from good to great. This is the subject..

John Doerr is among the most famous venture capitalists, and is best-known as one of early investors in Google. He gave $12.5 million to..

Habits, habits, habits. Everyone wants to form good habits and kill bad habits. But it’s easier said than done. James Clear’s Atomic..

Brené Brown’s Dare to Lead explores the premise that leadership takes courage. The book looks into what makes leaders strong, to rise..

What does it take to lead and win? This is the basis of the book Extreme Ownership by Jocko Willink and Leif Babin — two U.S. Navy SEAL..

Stephen R. Covey’s seminal bookThe 7 Habits of Highly Effective People looks at the step-by-step principles of people who live with a bit..

Ted Talk superstar and best-selling author Simon Sinek, best known for Start With Why, brings us Leaders Eat Last — a book that deals with..

Noam Wasserman is a professor of entrepreneurship at Harvard Business School. His seminal book on entrepreneurship, The Founder’s Dilemmas..

Ben Horowitz is a legendary Silicon Valley entrepreneur, and is the co-founder of Andreessen Horowitz, a reputable venture capitalist..

Reid Hoffman and Ben Casnocha’s The Start-Up of You is a book about self-determination, helping one realize that they too can achieve..

1. The Lean Startup by Eric Ries Eric Ries’ The Lean Startup introduces a revolutionary take on the art of entrepreneurship. One that...

Jessica Livingston’s Founders at Work is a book that looks into the essence of startups, from the point of view of their founders. It..

Sheryl Sandberg’s Lean In is a book that brings insight and reasoning to account for why men hold the majority of leadership positions in..

Gary Vaynerchuk’s Crushing It! is a book that helps entrepreneurs prepare themselves for the new digital world. It’s a useful guide to..

In The $100 Startup, Chris Guillebeau tells you how to lead a life of adventure, meaning and purpose - and earn a good living. It's a..

Peter Thiel is a legendary entrepreneur; the founder and CEO of PayPal, one of the first investors in Facebook and so on. Peter Thiel's..

Michael E. Gerber’s The E-Myth Revisited is a book that looks into the reasons why small businesses tend to fail. For any small business..

Eric Ries is a technology entrepreneur, and has served as a consultant to a variety of startups. He’s also an entrepreneur in residence..

Business books? Sounds boring right? They often get a bad rep. They’re stereotyped as dull, dry and jargon-filled, best suited for...