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Education

Top 10 best-selling business books for Marketing

Business Books New Curator

May 88 min read

Top Lists

Top 10 best-selling business books for Marketing

1. Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger Jonah Berger is a Wharton professor who goes the mile to...

Book Review: 'How Brands Grow' by Byron Sharp

Business Books New Curator

Apr 285 min read

Reviews

Book Review: 'How Brands Grow' by Byron Sharp

Byron Sharp is a professor of marketing sciences at The Ehrenberg-Bass Institute for Marketing Science, the world's largest centre for..

Book Review: 'Building Strong Brands' by David A. Aaker

Business Books New Curator

Apr 284 min read

Reviews

Book Review: 'Building Strong Brands' by David A. Aaker

Brands have existed for centuries. But the power of a brand's value hasn’t been recognised or studied up until recently, in the relative..

Business Books New Curator

Apr 284 min read

Reviews

Book Review: 'Building a Story Brand' by Donald Miller

Words matter a lot. They matter so much that the words you put together to describe your product or message makes or breaks its adoption..

Book Review: 'The Tipping Point by' Malcolm Gladwell'

Business Books New Curator

Apr 284 min read

Reviews

Book Review: 'The Tipping Point by' Malcolm Gladwell'

Malcolm Gladwell’s The Tipping Point is a seminal book on social psychology that’s had a massive impact on culture. Gladwell’s astute..

Book Review: 'Playing to Win: How Strategy Really Works' by Roger L. Martin and A.G. Lafley

Business Books New Curator

Apr 284 min read

Reviews

Book Review: 'Playing to Win: How Strategy Really Works' by Roger L. Martin and A.G. Lafley

Strategy is about choices. Deciding what to do, and what not to do. This is the premise of the seminal marketing book that is Playing to..

Book Review: 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout

Business Books New Curator

Apr 285 min read

Reviews

Book Review: 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout

Al Ries and Jack Trout’s Positioning: The Battle for Your Mind is a seminal marketing book that popularized the fundamental idea of..

Book Review: 'The 22 Immutable Laws of Marketing' by Al Ries and Jack Trout

Business Books New Curator

Apr 275 min read

Reviews

Book Review: 'The 22 Immutable Laws of Marketing' by Al Ries and Jack Trout

No matter how impressive you build your aeroplane, it won’t leave the ground if it ignores the fundamental law of physics that is gravity.

Book Review: 'Made to Stick' by Chip Heath and Dan Heath

Business Books New Curator

Apr 14 min read

Reviews

Book Review: 'Made to Stick' by Chip Heath and Dan Heath

Chip and Dan Health are business professors who’ve been researching why some ideas spread and others don’t. They discovered the common..

Business Books New Curator

Apr 14 min read

Reviews

Book Review: 'Purple Cow' by Seth Godin

Imagine driving down a road and seeing a bunch of brown cows. Seems normal right? Now, imagine seeing a purple cow. That’s remarkable..

Book review: 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger

Business Books New Curator

Apr 14 min read

Reviews

Book review: 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger

Jonah Berger is a Wharton professor who goes the mile to understand the reason why some ideas travel better than others, and why some..

Top 10 best-selling business books for Sales and Negotiation

Business Books New Curator

Apr 18 min read

Top Lists

Top 10 best-selling business books for Sales and Negotiation

1. Influence: The Psychology of Persuasion by Robert Cialdini Robert Cialdini’s The Psychology of Persuasion is a best-selling book that,...

Book Review: 'The Sales Acceleration Formula' by Mark Roberge

Business Books New Curator

Apr 13 min read

Book Review: 'The Sales Acceleration Formula' by Mark Roberge

Imagine a book about sales from an MIT engineer that applies data to create a predictable, scalable approach to growing sales with a..

Book Review: 'The Art of Closing the Sale' by Brian Tracy

Business Books New Curator

Apr 14 min read

Reviews

Book Review: 'The Art of Closing the Sale' by Brian Tracy

Alec Baldwin's Glengarry Glen Ross monologue of ‘Always be closing’ is so seminal to the world of sales it’s become essential general..

Book Review: 'The Psychology of Selling' by Brian Tracy

Business Books New Curator

Apr 13 min read

Reviews

Book Review: 'The Psychology of Selling' by Brian Tracy

You might think that techniques and strategies might be the most important part of selling, but Brian Tracy challenges this conventional..

Book Review: 'Fanatical Prospecting' by Jeb Blount

Business Books New Curator

Apr 13 min read

Reviews

Book Review: 'Fanatical Prospecting' by Jeb Blount

Jeb Blout’s Fanatical Prospecting is an exciting book that challenges the notion that we’re living in a world where sales people are made..

Book Review: 'The Challenger Sale' by Matthew Dixon and Brent Adamson

Business Books New Curator

Mar 314 min read

Reviews

Book Review: 'The Challenger Sale' by Matthew Dixon and Brent Adamson

Who would’ve thought that one of the best ways to negotiate sales is to not pay attention or respond to the customer’s needs, but rather..

Book Review: 'SPIN Selling' by Neil Rackham

Business Books New Curator

Mar 313 min read

Reviews

Book Review: 'SPIN Selling' by Neil Rackham

SPIN Selling is a book by the founder of Huthwaite Corporation, Neil Rackman. It deals with the fundamentals of selling, and especially on..

Book Review: 'Pitch Anything' by Oren Klaff

Business Books New Curator

Mar 313 min read

Reviews

Book Review: 'Pitch Anything' by Oren Klaff

Oren Klaff, a successful investment banker and pitching consultant, has raised over 400 million in 13 years. He owes all of it his..

Book Review: 'To Sell Is Human' by Daniel H. Pink

Business Books New Curator

Mar 314 min read

Reviews

Book Review: 'To Sell Is Human' by Daniel H. Pink

Daniel Pink has written a couple of bestsellers, Drive and A Whole New Mind. He’s a gifted writer who applies the power of social science..

Book Review: 'Never Split the Difference' by Chris Voss

Business Books New Curator

Mar 312 min read

Reviews

Book Review: 'Never Split the Difference' by Chris Voss

After spending time policing the streets of Kansas City, Missouri, Chris Voss found his way into the FBI as a hostage negotiator..

Book Review: 'Influence: The Psychology of Persuasion' by Robert Cialdini

Business Books New Curator

Mar 314 min read

Reviews

Book Review: 'Influence: The Psychology of Persuasion' by Robert Cialdini

Robert Cialdini’s The Psychology of Persuasion is a best-selling book that, as the name suggests, is about influence — and the many ways..

Top 10 Best-selling Business Books for Leadership and Management

Business Books New Curator

Mar 308 min read

Top Lists

Top 10 Best-selling Business Books for Leadership and Management

1. Leaders Eat Last by Simon Sinek Ted Talk superstar and best-selling author Simon Sinek, best known for Start With Why, brings us...

Business Books New Curator

Mar 304 min read

Reviews

Book Review: 'Drive' by Daniel H. Pink

There’s a general tendency that assumes that external rewards drive motivation. That people’s motivations are explained by the ’carrot-and..

Book Review: 'Start with Why' by Simon Sinek

Business Books New Curator

Mar 304 min read

Reviews

Book Review: 'Start with Why' by Simon Sinek

TED Talks superstar Simon Sinek’s Start with Why is a definitive business book that has inspired thousands of marketers and business..

Book Review: 'Thinking, Fast and Slow' by Daniel Kahneman

Business Books New Curator

Mar 305 min read

Reviews

Book Review: 'Thinking, Fast and Slow' by Daniel Kahneman

Daniel Kahneman is a Princeton University psychologist who won a Nobel Prize in economics. What’s interesting is that he’s a psychologist..

Book Review: 'Good to Great' by Jim Collins

Business Books New Curator

Mar 305 min read

Reviews

Book Review: 'Good to Great' by Jim Collins

The question of what makes some companies do better than others, and more so how some companies go from good to great. This is the subject..

Book Review: 'Measure What Matters' by John Doerr

Business Books New Curator

Mar 304 min read

Reviews

Book Review: 'Measure What Matters' by John Doerr

John Doerr is among the most famous venture capitalists, and is best-known as one of early investors in Google. He gave $12.5 million to..

Book Review: 'Atomic Habits' by James Clear

Business Books New Curator

Mar 304 min read

Reviews

Book Review: 'Atomic Habits' by James Clear

Habits, habits, habits. Everyone wants to form good habits and kill bad habits. But it’s easier said than done. James Clear’s Atomic..

Book Review: 'Dare to Lead' by Brené Brown

Business Books New Curator

Mar 294 min read

Reviews

Book Review: 'Dare to Lead' by Brené Brown

Brené Brown’s Dare to Lead explores the premise that leadership takes courage. The book looks into what makes leaders strong, to rise..

Book Review: 'Extreme Ownership' by Jocko Willink and Leif Babin

Business Books New Curator

Mar 294 min read

Reviews

Book Review: 'Extreme Ownership' by Jocko Willink and Leif Babin

What does it take to lead and win? This is the basis of the book Extreme Ownership by Jocko Willink and Leif Babin — two U.S. Navy SEAL..

Book Review: 'The 7 Habits of Highly Effective People' by Stephen R. Covey

Business Books New Curator

Mar 294 min read

Reviews

Book Review: 'The 7 Habits of Highly Effective People' by Stephen R. Covey

Stephen R. Covey’s seminal bookThe 7 Habits of Highly Effective People looks at the step-by-step principles of people who live with a bit..

Book Review: 'Leaders Eat Last' by Simon Sinek

Business Books New Curator

Mar 294 min read

Reviews

Book Review: 'Leaders Eat Last' by Simon Sinek

Ted Talk superstar and best-selling author Simon Sinek, best known for Start With Why, brings us Leaders Eat Last — a book that deals with..

Book Review: 'The Founder's Dilemmas' by Noam Wasserman

Business Books New Curator

Mar 294 min read

Reviews

Book Review: 'The Founder's Dilemmas' by Noam Wasserman

Noam Wasserman is a professor of entrepreneurship at Harvard Business School. His seminal book on entrepreneurship, The Founder’s Dilemmas..

Book Review: ‘The Hard Thing About Hard Things’ by Ben Horowitz

Business Books New Curator

Mar 294 min read

Reviews

Book Review: ‘The Hard Thing About Hard Things’ by Ben Horowitz

Ben Horowitz is a legendary Silicon Valley entrepreneur, and is the co-founder of Andreessen Horowitz, a reputable venture capitalist..

Book Review: 'The Start-Up of You' by Reid Hoffman and Ben Casnocha

Business Books New Curator

Mar 292 min read

Reviews

Book Review: 'The Start-Up of You' by Reid Hoffman and Ben Casnocha

Reid Hoffman and Ben Casnocha’s The Start-Up of You is a book about self-determination, helping one realize that they too can achieve..

Top 10 Best-selling Business Books for Entrepreneurs and Startups

Business Books New Curator

Mar 295 min read

Top Lists

Top 10 Best-selling Business Books for Entrepreneurs and Startups

1. The Lean Startup by Eric Ries Eric Ries’ The Lean Startup introduces a revolutionary take on the art of entrepreneurship. One that...

Book Review: 'Founders at Work' by Jessica Livingston

Business Books New Curator

Mar 284 min read

Reviews

Book Review: 'Founders at Work' by Jessica Livingston

Jessica Livingston’s Founders at Work is a book that looks into the essence of startups, from the point of view of their founders. It..

Book Review: 'Lean In' by Sheryl Sandberg

Business Books New Curator

Mar 283 min read

Reviews

Book Review: 'Lean In' by Sheryl Sandberg

Sheryl Sandberg’s Lean In is a book that brings insight and reasoning to account for why men hold the majority of leadership positions in..

Book Review: 'Crushing It!' by Gary Vaynerchuk

Business Books New Curator

Mar 235 min read

Reviews

Book Review: 'Crushing It!' by Gary Vaynerchuk

Gary Vaynerchuk’s Crushing It! is a book that helps entrepreneurs prepare themselves for the new digital world. It’s a useful guide to..

Book Review: 'The $100 Startup' by Chris Guillebeau

Business Books New Curator

Mar 224 min read

Reviews

Book Review: 'The $100 Startup' by Chris Guillebeau

In The $100 Startup, Chris Guillebeau tells you how to lead a life of adventure, meaning and purpose - and earn a good living. It's a..

Book Review: 'Zero to One' by Peter Thiel

Business Books New Curator

Mar 225 min read

Reviews

Book Review: 'Zero to One' by Peter Thiel

Peter Thiel is a legendary entrepreneur; the founder and CEO of PayPal, one of the first investors in Facebook and so on. Peter Thiel's..

Book Review: 'The E-Myth Revisited' by Michael E. Gerber

Business Books New Curator

Mar 213 min read

Reviews

Book Review: 'The E-Myth Revisited' by Michael E. Gerber

Michael E. Gerber’s The E-Myth Revisited is a book that looks into the reasons why small businesses tend to fail. For any small business..

Book Review: 'The Lean Startup' by Eric Ries

Business Books New Curator

Mar 214 min read

Reviews

Book Review: 'The Lean Startup' by Eric Ries

Eric Ries is a technology entrepreneur, and has served as a consultant to a variety of startups. He’s also an entrepreneur in residence..

Business Books New Curator

Mar 213 min read

Education

Are business books worth reading?

Business books? Sounds boring right? They often get a bad rep. They’re stereotyped as dull, dry and jargon-filled, best suited for...